People want to be entertained
This should not be new to you. Storytelling is a primitive communication style that includes a little bit of pleasure, intrigue or action, and will capture your attention and deliver a feeling that you are eager to repeat again and again. It happened in Ancient Greek, in the first movie theaters, and it happens now.
But deep down, is about the stories. Great stories captivate us. We are living stories ourselves and we look our image reflected in the stories we listen to. A great story can change the course of history, in any possible direction. That’s why we need to tell more stories. We need to keep pointing to the hopeful, purposeful and abundant future that lies in front of us.
People want to learn
Great stories are not empty candies. They transform us. After a great relate, we are one version of ourselves that we wouldn’t be without it. Storytelling is teaching without a teacher. We are prone to learn more from those who know how to tell a good story than just from facts.
Learning and the desire to learn, are the best single tools to lift humanity one more step up. And we need great stories for that purpose. People sitting next to the fire that instruct and guide the new generations. Easy entertainment is as good as a smore: you can have a couple during a campfire, but you don’t want to eat that every day.
People want to learn and we need to find, build, and distribute the best stories to help them achieve that.
People want to listen to great stories
Thousands of movies, books and instagram posts are produced as we speak. An industry is built around people “down-time”, and it has become a big competition. But, even with all that overwhelming amount of content produced, people still looks for the great stories. The ones that transform them, that bring a fresh perspective, that inspires them to become a better version of themselves (whatever that is).
But great stories are not easy to do. It requires courage, honesty, and talent. And we need to be the golden standard of storytelling. We should not sell our values.
People want to tell great stories
We live in the most connected world that has ever existed. We can reach every corner of the world with our phones. That also means that we can listen to great stories from great storytellers without worrying of borders, languages or distances. We are ready to see the explosion of the largest set of storytellers we have ever had as a race.
That in itself is a blessing and a curse. People had become self-centered and in-pursue of fame. That’s unfortunate. Because, you will lose your courage, honesty and talent the moment you only want to satisfy the claims of others, your story is now diluted and sweetened. Creators should create. Great stories will live by themselves, they don’t need stages or standing ovations. The best stories of humanity are pass from one person to another. We will encourage storytellers to bring to life the greatest stories. We will make sure that they have a clear path to let their stories see the light.
We want to bring great stories to life
Finally, we understand that this is not an easy task. Social media, the news cycle, the movie feed, the next one thing. We know we will need to earn a spot in a very difficult place: people’s attention. To achieve that we will create the best environment for people to share great stories in any possible format. We want to empower every voice behind a great story to speak louder.
Is not going to be easy, but what effort that is worthy of our attention is?
Here starts this great story.